Hi {{first_name|there}},
Retail is heading into eTail Boston with a clear mandate: make every move count. Budgets are stretched, shoppers are more selective, and the paths to purchase are anything but linear. This year’s agenda dives straight into how brands are adapting. With less than three weeks to go, the stage is set for strategies that cut costs without cutting impact.
📝 Editor’s Note: What’s Driving Retail’s Next Chapter
Retailers heading into eTail Boston this year face a balancing act: doing more with less while meeting the demands of a quality-conscious consumer. Budgets are tighter, yet expectations for seamless, meaningful experiences have never been higher. This pressure is forcing brands to rethink how they show up across the entire customer lifecycle.
Performance marketing is evolving beyond last-click logic. Today’s shopper journey is non-linear, spanning TikTok discovery, in-store touchpoints, and Amazon checkouts. Understanding which moments drive incremental revenue – and which don’t – is where platforms like Fospha help marketers see the bigger picture. At the same time, loyalty is moving beyond points toward emotional, reciprocal connections, where post-purchase engagement and surprise-and-delight moments build lasting advocacy.
Artificial intelligence is another force shaping this transformation. Far from being just a buzzword, AI is simplifying complexity – powering personalization at scale, enabling smarter attribution, and helping retailers align tech investments with profitability.
Together, these threads define the conversations ahead in Boston. Expect a program focused on what’s next and how to execute with precision and creativity when it matters most.
📈 Where Fospha Fits In
In a retail landscape where shopper journeys are fractured and performance is harder to prove, Fospha helps brands cut through the noise. Its full-funnel measurement platform shows how upper-funnel activity — from TikTok to retail media — drives incremental revenue on Amazon, DTC, and beyond.
🧠 Why leading brands rely on Fospha:
Unified ROAS across every channel, without blind spots
Daily, full-funnel measurement that goes beyond last-click attribution
Clear evidence of what’s driving long-term growth, even when conversions take time
With Fospha, marketers can finally connect inspiration to revenue and defend their brand spend with confidence.
🎤 Big-Name Sessions to Bookmark
These sessions, led by some of the most influential names in retail and brand strategy, will set the tone for the conversations that matter.
🛍️ Alejandra Tenorio, Vice President, Digital Marketing + eCommerce, RMS Beauty
Session: The Customer Odyssey: Navigating The Full Journey from Discovery to Loyalty
Time: August 12, Day 2, 9:15 AM
Strategies to optimize every stage of the customer journey through data, personalization, and seamless experiences.
🚗 Kristie Bidlake, Former Global Director of eCommerce, General Motors
Session: Achieving Truly Customer-Centric Experiences
Time: August 12, Day 2, 5:05 PM
Explores how data, personalization, and ethical practices create trust-driven experiences that drive loyalty and revenue.
👗 Jill Marcus Smith, Director, Marketing, Victoria's Secret
Session: Producing Content at Scale: Amplifying Your Brand Reach to Cut Through the Noise
Date/Time: August 12, Day 2, 3:00 PM
Discusses balancing quality with quantity in content production using AI workflows and data-driven insights.
🧳 David Oksman, Vice President Marketing & Direct to Consumer, Samsonite
Session: Modernizing an Iconic Brand: Winning Over A New Generation When You Have 115 Years of Heritage
Date/Time: August 13, Day 3, 12:00 PM
Reveals how Samsonite modernizes its brand with digital-first strategies and authenticity to resonate with younger audiences.
💬 Want to share your brand strategy or customer experience insights?
Book a quick chat with ClickZ during the event—we’d love to feature your perspective.
📲 Like what you’re seeing?
🧠 One Final Thought: Show Up Strategic
Here’s how to make your eTail Boston count:
✔ Bookmark sessions that reflect the way your team is actually structured
✔ Don’t just visit the booths — ask the hard questions around performance and ROI
✔ Think beyond brand — look at where marketing, product, and tech intersect
We’ll be back next week. Until then, stay sharp — and start building your game plan for Boston.
Unofficially eTail Boston Team
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Unofficially eTail is a ClickZ Media publication in the Events division