About Unofficially eTail

Your Insider Guide to eTail West 2025

E-commerce is evolving faster than ever. The brands that win are the ones that stay ahead of the curve—understanding the latest trends, mastering new technologies, and making data-driven decisions that drive real growth.

That’s where Unofficially eTail comes in.

We’re your go-to source for exclusive insights, expert analysis, and behind-the-scenes coverage of eTail West 2025. Whether you’re attending the event in Palm Springs or following from afar, our publication keeps you informed on the biggest takeaways, emerging trends, and industry-shaping conversations—delivered straight to your inbox.

What You’ll Get:

• ✅ Daily Recaps & Key Takeaways – Cutting through the noise to bring you the best insights.

• ✅ Speaker Interviews – Direct perspectives from the leaders shaping the future of e-commerce.

• ✅ Trend Spotlights – From AI-powered shopping to performance marketing breakthroughs.

• ✅ Live Event Coverage – Real-time updates, analysis, and must-know moments from eTail 2025.

• ✅ Practical Strategies – Actionable takeaways to help you apply what you’ve learned.

Who We Are

Unofficially eTail is an independent, editorial-led publication powered by industry experts and marketing strategists who live and breathe e-commerce. We cut through the hype and deliver real, actionable insights to help brands, marketers, and retail leaders make smarter decisions.

Our Sponsor

This publication is proudly sponsored by Fospha, the leader in e-commerce marketing attribution. As the industry shifts towards a cookieless future, Fospha helps brands measure and optimise their marketing performance—ensuring every dollar spent drives real growth.

Stay Ahead of the Competition

Don’t just watch the future of e-commerce unfold—be part of it. Subscribe now for exclusive access to everything happening at eTail West 2025.