Hi {{first_name|there}},
eTail London is around the corner, and the conversations shaping the future of retail are starting to take form. The focus this year? Proving performance at the top of the funnel, scaling without losing brand soul, and building strategies that hold up under pressure — whether you're a heritage name or a DTC disruptor.
We’ve flagged the sessions to bookmark, the formats to know, and the signals smart brands are already acting on.
🔖 Key Sessions to Bookmark
Here’s where the industry’s boldest thinkers, disruptors, and operators will be speaking at eTail London — and what to expect when you’re in the room.
How Great Brands Become Unicorns: Strategies for Exponential Growth in Retail
📅 Tuesday, June 24 | 🕘 9:25 AM - 9:55 AM
Featuring: Dr. Martens, Ruggable, Moss & Noor, The Sole Supplier, Need It For Tonight, Cult Mia
What separates retail unicorns from the rest? This session unpacks how challenger brands scale fast — with a killer blend of storytelling, community-led virality, and data-backed decision-making. From turning cult followings into conversion engines to expanding globally without losing brand soul, this is the blueprint for growth in 2025.
Converting Community into Customers: Unlocking Growth Through Discovery Ecommerce on TikTok Shop
📅 Wednesday, June 25 | 🕘 9:15 AM - 9:35 AM
Featuring: TikTok
TikTok’s commerce model is flipping the funnel. This fireside chat reveals how shoppable content, live streams, and platform-native discovery are helping brands turn community into conversion at scale. If your brand is betting big on social commerce this year, don’t miss it.
→ But how do you prove upper-funnel is working?
That’s where a partner like Fospha comes in. As brands scale spend across TikTok, Meta, YouTube, and retail media, the challenge is knowing which ones actually drove results.
Fospha’s privacy-safe full-funnel measurement model gives marketing teams the confidence to connect brand investment to real revenue — even on third-party platforms like Amazon. No more guesswork, siloed data, or post-campaign head-scratching.
📈 Want to see what’s actually driving profitable growth across your media mix?
How Oura Is Driving Exponential International Retail Growth
📅 Wednesday, June 25 | 🕘 9:55 AM - 10:15 AM
Featuring: Oura
This session dives into how Oura — now valued at $5.2B — is using strategic retail partnerships to fuel global expansion. Get behind the scenes on how they’re prioritising markets, scaling without losing CX, and building one of the fastest-growing health tech brands on the planet.
🛠️ Not Just Panels: eTail’s Content Comes in Every Format
Whether you're a first-timer or a returning regular, here’s how you can shape your experience:
👥 Collaborate & Exchange Ideas (Peer-Led)
👥 Panel Interactive
Wrap up each panel with roundtable chats — a chance to exchange takeaways, debate ideas, and learn from peers at your table.
🧠Masterminds Roundtables (Retailer-Only)
Candid, small-group conversations over beers.
💬 Meet Your eTail Crew
Themed meetups across hot topics like AI-powered retail, social commerce, and cult brand growth. Built to spark relationships that last beyond the event.
🎯 Get Strategic & Tactical Advice (Expert-Led)
🎤 Ask the Experts
Dedicated Q&A coaching from speakers after key sessions. Bring your challenge — walk away with real answers.
🧪 Innovation Labs
Hands-on workshops with tech partners to pressure-test new ideas in a practical, collaborative setting.
🥂 C-Suite Retreat (Invite-only)
A closed-door think tank for senior leaders to tackle high-stakes retail challenges. Strategy, growth, and what’s next — minus the noise.
🤝 Build Relationships (1:1 & Networking)
Attendee Connection Zone
Casual but intentional — meet peers, vendors, and potential collaborators in a space designed for real conversation (yes, with pens and notepads).
VIP Hosted Meetings
Guaranteed, pre-matched 1:1s between retail execs and solution providers.
👋 Chat with ClickZ on the ground
ClickZ will be there, speaking with retail’s smartest voices and surfacing what really matters. Got something to say — or want to hear what others aren’t saying on stage?
📲 Like what you’re seeing?
🧠 One Final Thought: Show Up Strategic
Here’s how to make your eTail London count:
✔ Bookmark sessions that reflect the way your team is actually structured
✔ Don’t just visit the booths — ask the hard questions around performance and ROI
✔ Think beyond brand — look at where marketing, product, and tech intersect
We’ll be back next week. Until then, stay sharp — and start building your game plan for London.
Unofficially eTail London Team
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