Hi {{first_name|there}},
Less than a week out, eTail Boston is shaping up to be a proving ground for what’s next in retail. From immersive store tours to invite-only retreats and live tech demos, the program is packed with experiences that move ideas into action.
Here’s What’s Really Catching Our Eye (Not Just Keynotes)
eTail Boston goes beyond the main stage with activations that deliver practical insights and real connections. Here’s what to know and where to be:
eTail Store Tours: Innovation in Action
Explore how leading brands are reimagining in-store experiences through guided tours of Boston’s standout retail spaces. Store leaders will share how they integrate branding and omnichannel strategies to meet customer expectations.
Tour 1: Seaport – LUNYA, Little Words Project, The Current, The Superette
Tour 2: Back Bay – Rothy’s, DICK’S Sporting Goods, John Fluevog Shoes, Norrøna
Registration: 2:45 PM | Departure: 3:00 PM | Wrap-Up: 5:30 PM at Porto
Why attend: See how physical retail drives engagement and complements digital strategies.
More Experiences
Connect with Leaders at Women in eTail
Hear from female leaders on challenges and opportunities shaping retail. After the panel, join a networking session to exchange ideas and build new connections.
Taste and Talk at Cheers with Peers
Join exclusive sessions featuring bourbon, craft beer, and wine pairings. These relaxed gatherings create space for meaningful conversations with peers.
Explore New Tech at Innovation Theater
Grab a seat in the EXPO to watch live demos of cutting-edge ecommerce solutions and learn directly from innovators. Expect to see technologies tackling the industry’s biggest pain points — from personalization to proving marketing impact.
Platforms like Fospha, known for helping brands connect upper-funnel activity to incremental revenue and smarter budget decisions, are driving much of this conversation around performance clarity.
Join the Conversation at the C-Suite Retreat
Top retail executives will meet in this closed-door think tank to tackle the industry’s biggest challenges and opportunities.
📍 We’ll be on the ground capturing the best ideas and perspectives shaping retail’s future. If you have insights to share or a story worth telling, book a quick chat with the ClickZ team during the event — we’d love to feature your voice.
🏆 Meet the 2025 eTail Visionary Awards Finalists
Retail’s boldest thinkers are taking center stage. The eTail Visionary Awards celebrate leaders who go beyond reacting to trends — they set the direction for where retail is headed. These finalists turned viral moments into cultural buzz and collaborations into stories customers can’t stop talking about.
You’ll find them being celebrated at the Visionary Awards reception at the House of Blues Boston.
ClickZ is hosting an exclusive drinks gathering on Day 3 of eTail Boston—and you’re invited!
We’re bringing together some of the sharpest minds in retail and marketing for an evening of cocktails and insider conversations, all just steps away from the event venue.
⏱ Wednesday, 13 August | 4:30 PM (Day 3)
📍 5 minutes from the venue (details shared upon RSVP confirmation)
If you’re serious about the next wave in commerce, this is the spot to be.
Spots are limited—grab yours now.
📲 Like what you’re seeing?
That’s all for now — but if you’re headed to eTail Boston this year, remember: some of the best insights won’t be on stage.
Unofficially eTail Boston Team
Make sure you don’t miss us.
To keep these insights in your main inbox, follow these quick steps:
Gmail:
Mobile: Tap the 3 dots top right → ‘Move to’ → ‘Primary’
Desktop: Drag this email to your ‘Primary’ tab
Apple Mail:
Tap our email at the top → ‘Add to VIPs’Other apps:
Add [email protected] to your address book
PROUDLY SPONSORED BY
Independently Created. Not affiliated with eTail Boston.
Unofficially eTail is a ClickZ Media publication in the Events division