Hi {{first_name|there}},
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eTail London 2025 opens its doors today — and we’re live on the ground to bring you what matters.
Across the next two days, retail’s sharpest minds will be tackling the big questions:
🧠 How will AI reshape customer experience?
📈 How do you drive full-funnel performance in retail media?
🛍️ What’s the future of social commerce and omnichannel loyalty?
Here’s your quick event-day briefing to get started.
🚀 Today’s Watchlist
AM SESSIONS
08:00 Registration + Breakfast
08:40 Welcome Remarks
Leo Martinez, Program Director, eTail London
08:50 Chairperson Opening Remarks
09:00 Keynote Fireside Chat: Future-Proof E-commerce: Leveraging Emerging Tech for Long-Term Resilience
Garima Singh, IKEA
09:40 Morning Networking Break + Innovation Theatre Demos
10:30 Keynote Fireside Chat: AI in Action — Why, When, and How?
Donna Bedford, Lenovo
11:00 Innovation Lab #1: Building the Digital Infrastructure for Omnichannel Success
Andrew Xeni, Nobody’s Child
11:30 Industry Outlook: Decoding the Digital Native: Consumer Trends Shaping Retail in 2025 and Beyond
Marija Milasevic, Euromonitor
12:00 Networking Lunch
PM SESSIONS
13:10 Keynote Panel: How Great Brands Become Unicorns — Strategies for Exponential Growth in Retail
Charlotte Kent (Dr. Martens), Chris Watson (Wolf and Badger), Andy Coxon (AKT London), Matěj Slavík (Notino)
14:00 TRACK A — Empowering the Consumer with Human-Centric AI
Donna Bedford (Lenovo), Chris Watson (Wolf and Badger)
Moderator: Julian Issa, Newsweek
14:00 TRACK B — Breaking Barriers for Cross-Border Expansion in the Age of Unified Commerce
Ryan McClurkin (Jewelry Television), Dr. Jeberan Barrady (Michelle-Kenza)
Moderator: Richard Lim, Retail Economics
15:00 Afternoon Networking Break + Meet Your eTail Crew (Retailer Only)
16:00 Keynote Featured Speaker: Achieving Iconic Brand Status — Building a Brand That Entertains the Consumer
Olivia Jenkins, D. Louise
16:30 Keynote Featured Author: Brand Redemption — Building a Legacy Brand That Stands the Test of Time
Gianfranco Cuzziol, CRM & Personalisation Expert, Former Dr. Martens & Aesop
17:00 Chairperson Closing Remarks
17:15 Networking Cocktail Reception + Book Signing
👉 Full agenda here: eTail London Programme
📲 Like what you’re seeing?
🛠 Survival Tips for Day 1
Build in breaks — Day 1 is packed; leave time to reflect and recharge.
Network intentionally — Seek out speakers, exhibitors, and attendees who align with your biggest challenges.
Follow the backchannels — Watch LinkedIn and event hashtags for live takeaways you might miss on the ground.
Stay late — Some of the best conversations happen after the official programme wraps.
🔍 Spotlight: Measuring What Matters with Fospha
Retail media. Social commerce. Creator-led campaigns.
The challenge? Proving what worked.
Fospha’s full-funnel measurement shows how upper-funnel engagement turns into real sales — even across third-party platforms like Amazon, TikTok, Meta, and beyond.
Unified ROAS = one clear view of growth
👋 Come Say Hi to ClickZ
We’ll be reporting live throughout the event:
🎥 Capturing big themes
🎙️ Interviewing speakers + innovators
📊 Surfacing actionable insights for your team
Got a POV or a success story to share? We’d love to feature it.
Enjoy day 1 — and see you on the floor at eTail London 2025!
Unofficially eTail London Team
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