Hi {{first_name|there}},
eTail Connect West opens its doors tomorrow and AI is set to take center stage.
🧐 Let’s Take A Guess First…
📊 Quick Poll: What % of eTail Connect West sessions mention AI?
📌 We’ll reveal the real answer at the bottom of the newsletter!
🤖 Editor’s Note - AI in Retail & Marketing
AI has become a critical lever for growth, reshaping how retailers plan campaigns, manage inventory, and deliver customer experiences. More than nine in ten retail brands report using AI today, and many are increasing investment to drive deeper engagement (SAP Emarsys, 2025).
The biggest shift is speed and adaptability. Campaign production cycles that once took weeks can now be executed in days, allowing teams to respond to cultural trends and social buzz while they’re still relevant. Retailers applying AI to demand forecasting and automated decisioning are reporting double-digit lifts in conversion during peak trading periods (Deloitte, 2025).
But fast decisions are only as good as the data behind them. This is where Fospha helps teams cut through noise and see which channels are genuinely creating demand. By combining granular attribution with predictive models, Fospha gives retailers a unified view of how paid media is driving revenue across DTC, Amazon, and other key channels - and the confidence to reallocate budgets with precision.
AI is also expanding its influence beyond marketing, helping retailers predict which products are likely to be returned, allocate inventory across channels, and automate order routing to cut costs while improving customer satisfaction. Together with a clear measurement strategy, these capabilities give retailers the ability to move faster and build more resilient growth.
🎤 Don't Miss These AI-Focused Sessions:
The State of Generative AI: Key Trends Shaping Business in 2025
⏰ Day 2 | 9:05 – 9:25 AM | Stage 1
Michael Sinoway (Lucidworks) reveals findings from the world’s most comprehensive generative AI study, covering adoption trends, tool deployment, and real-world business impact.
Real-World Applications of Agentic AI in Order Management
⏰ Day 2 | 2:00 – 2:35 PM | Stage 1
Ram Venkataraman (Kibo) demonstrates how agentic AI is transforming order routing, inventory allocation, and returns management to maximize profitability.
Applied AI: Powering the Next Wave of Brand Transformation
⏰ Day 3 | 11:35 AM – 12:10 PM | Stage 1
Andrew Tweed (1-800-Flowers) shares how applied AI accelerated a full brand turnaround, with actionable lessons on assembling teams and deploying AI for measurable impact.
ClickZ is collecting POVs from brands and leaders navigating AI adoption - share yours to be part of the conversation.
🤩 Who’s Ready for Tomorrow?
With eTail Connect West just hours away, speakers and attendees alike are already sharing what they’re looking forward to.
See you tomorrow!
Unofficially eTail Team
📣 Poll results reveal: Roughly 24% of the sessions are explicitly AI-focused, showing that AI has moved from being a side conversation to a central theme for retail and eCommerce leaders.
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Unofficially eTail is a ClickZ Media publication in the Events division