Hi {{first_name|there}},
eTail Connect West kicks off today in San Diego with leaders from retail, eCommerce, and marketing focused on turning strategy into action. Today is about learning what is working right now and how the industry is responding to rising costs and shifting customer behavior.
🧠 Today’s Key Themes
We reviewed today’s agenda and pulled out the ideas most likely to shape conversations across the room. Here's where the spotlight will land:
AI is everywhere
AI is no longer a side experiment. Today’s sessions explore real-world use cases for order management, creative production, and targeting - with a focus on ROI and adoption at scale.
Brand transformation under pressure
Matt Repicky’s opening fireside chat sets the tone with lessons from revitalizing globally recognized brands while balancing culture, cost, and speed.
Proving what works
Marketers are under pressure to prove that media budgets are creating real business impact. Fospha gives teams full-funnel measurement that reveals where demand is being generated across every channel. By combining granular data with predictive modeling, Fospha helps marketers make confident budget decisions and scale what drives profitable growth.
🎤 Today’s Mainstage Moments You Don’t Want to Miss
12:05 PM – Keynote Fireside Chat
From Barbie to Men’s Wearhouse: Lessons in Transforming Globally Recognized Brands
Matt Repicky (Tailored Brands) shares how to refresh heritage brands without losing equity.
12:25 PM – Keynote Presentation
Revolutionizing Refunds – If Amazon Can Do It, So Can You
Jeremy Balkin (TodayPay) shows how refunds can be turned into a growth lever and loyalty driver.
12:45 PM – Keynote Panel
Show Me the Money! AI Use Cases to Increase Productivity and Drive Results
Bliss Pierce (Williams-Sonoma), Sha Atakhanov (Boiron USA), Madhu Prabaker (Stitch Fix), Josh Payne (Coframe) share real results from AI initiatives.
1:45 PM – Presentation
Cracking the Code on TikTok Shops: How MaryRuth’s Scaled to High 8 Figures, Profitably
Jay Hunter (MaryRuth’s) breaks down how TikTok Shops became a major revenue channel.
💬 On the ground and want to connect?
ClickZ is collecting POVs from brands and leaders - and we’d like yours in it.
That’s your Day 1 cheat sheet. Stay sharp, stay curious. See you out there.
Unofficially eTail Team
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Unofficially eTail is a ClickZ Media publication in the Events division