Hi {{first_name|there}},
Day 2 at eTail Connect West is here and the focus shifts to how leaders make faster, better decisions across channels and operations.
🔄 Looking Back at Day 1
Day 1 opened with Matt Repicky from Tailored Brands sharing how Barbie and Men’s Wearhouse were reimagined for today’s consumer - from spotting brand challenges early to bringing fresh media into the mix while staying true to brand culture.
Credit: eTail
Jay Hunter from MaryRuth’s broke down how TikTok Shops became a high eight-figure revenue channel for the brand, with lessons on content, creators, and ops that can scale.
And the AI panel with leaders from Stitch Fix, Boiron, Williams-Sonoma, and Coframe showed that AI has moved past hype, powering personalization, predictive planning, and content automation that frees teams to focus on growth.
🌟 ClickZ will be sharing exclusive insights from some of these sessions and more in the coming days - stay tuned!
🧠 Today’s Key Themes
Yesterday’s conversations circled around how brands are refreshing their playbooks and putting AI to work. Today shifts the focus to decision quality and the operational moves that protect margin.
🧭 Decision quality over dashboard volume
Teams need measurement that supports choices. Expect a shift toward methods that explain trade-offs across channels and time horizons, not just last touch snapshots. Budgets move faster when finance and marketing share a single view of impact.
📦 Orchestration across OMS, returns, and promise dates
Order routing, availability, and post-purchase moments are becoming one continuity of work. Leaders will look for ways to reduce split shipments, lower return friction, and keep customer promises without ballooning costs.
🛒 Retail media with margin discipline
Retailers and brands are tightening the link between media exposure and contribution. The conversation is moving toward real incrementality, in-store activation that proves value to suppliers, and clean ways to connect loyalty signals to media delivery.
💬 On the ground and want to connect?
ClickZ is collecting POVs from brands and leaders - and we’d like yours in it.
🔍 Sponsored Spotlight: Full-Funnel Measurement in an Omnichannel World
AI and retail media are giving brands more ways to test, reach new audiences, and shift spend quickly. Without clear measurement, that speed risks becoming noise instead of growth.
Fospha helps marketers see where demand is truly being created across every channel. By unifying attribution-level granularity with the foresight of MMM, Fospha gives teams a single source of truth to guide budget decisions, prove incrementality, and scale what works - all in a privacy-safe way.
📅 Today at 4:15 PM – Don’t Miss This:
Jamie Bolton, VP of Growth at Fospha joins a panel discussion:
Revolutionizing Your Approach to Measurement in an Omnichannel Environment
Hear practical methods for measuring impact across TikTok, retail media, and performance channels, and how to build a measurement strategy that drives confident budget calls in today’s fragmented landscape.
Until next time,
Unofficially eTail Team
📲 Like what you’re seeing?
Make sure you don’t miss us.
To keep these insights in your main inbox, follow these quick steps:
Gmail:
Mobile: Tap the 3 dots top right → ‘Move to’ → ‘Primary’
Desktop: Drag this email to your ‘Primary’ tab
Apple Mail:
Tap our email at the top → ‘Add to VIPs’Other apps:
Add [email protected] to your address book
PROUDLY SPONSORED BY
Independently Created. Not affiliated with eTail.
Unofficially eTail is a ClickZ Media publication in the Events division