Hi {{first_name|there}},

Tomorrow kicks off four days of unfiltered conversations and strategies that actually move the needle. Expect a packed floor and plenty of ideas you’ll want to take back to your team.

🤩 Who’s Ready for Tomorrow?

With eTail Boston just hours away, speakers and attendees alike are already sharing what they’re looking forward to.

Etail Boston's speaker line up, is literally nuts! | Lee Arthur

(The CEO from nuts.com is one of the speakers, that was my feeble hook ;0)

The best way to discover a new city? | Jutta Stienen

The best way to discover a new city? Renting a bike 🚴‍♂️! Today we were cruising through Boston to get a feel for this East Coast City

In less than one week, the meeting of the minds you’ve seen me post about over and over is happening. | Lena Moriarty

In less than one week, the meeting of the minds you’ve seen me post about over and over is happening. And dang am I excited! Not just because it’s going to be a smash hit with the relaunch of the eTail Visionary Awards, the audience-favorite AI summit, and the dozens of networking opportunities - but because we are living during some of the craziest times marketers have ever seen, and it feels really good to connect with others going through similar challenges. At the end of the day, the reason I love eTail™ and my job so much, is because of the constant learning happening from the best and brightest in the industry. I can’t wait to see what next week has in store. Some of my can’t-miss marked sessions:

🤝 Got 15 Minutes in Boston?
The ClickZ team will be on-site all four days, collecting insights and POVs from marketers shaping the future of retail and ecommerce.
💬 Want to have a quick exchange of ideas?

Book your 15-min slot

One topic set to dominate tomorrow’s eTail Boston conversations? Measurement

With marketers spreading budgets across TikTok, Snap, retail media, and beyond, the winners will be those who can prove what’s really driving growth — across every channel, not just .com.

That’s where Fospha comes in. Their full-funnel attribution platform delivers unified ROAS across all channels, helping brands connect media spend to actual business outcomes. No more silos. No more blind spots.

Whether you want to:

  • Measure beyond .com and see the impact of social, influencer, and retail media on total sales

  • Optimize media mix for the highest return

  • Back up budget decisions with evidence that survives the boardroom

📍 Meet Fospha on-site and see why they’re shaping the future of marketing measurement.

Meet Fospha on-site

Fospha's Chief Product Officer Dom Devlin will be speaking at and moderating a series of sessions on performance measurement, social commerce, and full-funnel growth. Don’t miss this session on Day 1!

🍸 In case you missed the news… drinks on us at eTail Boston!

ClickZ is hosting an exclusive drinks gathering on Day 3 of eTail Boston—and you’re invited!

We’re bringing together some of the sharpest minds in retail and marketing for an evening of cocktails and insider conversations, all just steps away from the event venue.

⏱ Wednesday, 13 August | 5 PM (Day 3)

📍 5 minutes from the venue (details shared upon RSVP confirmation)

Spots are limited—grab yours now.

RSVP HERE

📲 Like what you’re seeing?

Follow ClickZ on Instagram, TikTok, YouTube and LinkedIn for exclusive video content, speaker soundbites, and behind-the-scenes moments from eTail.

See you tomorrow!

Unofficially eTail Boston Team

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Unofficially eTail is a ClickZ Media publication in the Events division

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