Hi {{first_name|there}},
Less than two weeks out, across the agenda, sessions are unpacking how AI is reshaping everything from content creation to campaign automation to customer experience. It’s about the real decisions brands must make now—where to let AI take the wheel, where human judgment still matters, and how to prove the impact when budgets are under pressure.
Let’s Take A Guess First…
📊 Quick Poll: What % of eTail Boston sessions mention AI?
📌 We’ll reveal the real answer at the bottom of the newsletter!
What’s on the table at eTail Boston—and why it matters:
🔍 Theme Emerging from the Agenda | Why Marketers Should Care in 2025 |
|---|---|
1. Generative AI redefining creative and content | Sessions dive deep into how retailers are using GenAI to scale content production—without losing brand voice. This aligns with 2025 data from Adobe showing that over 60% of leaders rank AI-driven personalization as a critical growth driver. |
2. Agentic AI automating campaigns end to end | Talks around agentic AI highlight its ability to autonomously plan, execute, and optimize campaigns. McKinsey’s 2025 tech outlook notes agentic AI as one of the most disruptive trends, enabling teams to shift focus from execution to strategy. If your competitors are letting AI run their workflows faster, you’ll need to catch up. |
3. AI making the customer experience hyper-personalized | From voice commerce demos to AI-powered recommendation engines, the agenda reflects the push toward real-time, individualized CX. This tracks with forecasts showing conversational AI as a top channel for retail interactions this year. Customers expect experiences tailored to them—AI is how brands will deliver. |
4. Trust, ethics, and proving ROI | Panels at the event are tackling the hard questions: how do you set guardrails, ensure fairness, and prove business impact? This mirrors industry reports that AI adoption is now measured as much by its governance as by its capabilities. For marketers, this means building AI strategies that are not just powerful but accountable. |
🎤 Don't Miss These AI-Focused Sessions:
Keynote Panel: AI in Retail – Transforming eCommerce and Digital Marketing for the Future
Speakers: Artie Sharpe (formerly Hearts on Fire), Sarah Sathaye (NAADAM), Kayla Castro (Zenni Optical), Mark Bietz (FUN.com), Joan Abrams (Dorel Home)
Time: 9:10 AM | Monday, August 11
Keynote Fireside Chat: Foundations for Agentic AI in Retail
Speaker: Fatih Nayebi, PhD, VP Data & AI, Aldo Group
Time: Monday, August 11 | 1:30 PM
Keynote: Building Trust with AI – Setting Expectations, Metrics and Guardrails
Time: Monday, August 11 | 8:35 AM
Want to share how AI fits into your marketing roadmap?
Book a meeting with ClickZ — we’re collecting POVs from brands and leaders navigating AI adoption.
🎤 Fospha Is Speaking at eTail Boston!
Fospha is the full-funnel marketing measurement platform built for modern retail eCommerce. With over a decade of innovation, Fospha delivers privacy-safe, always-on attribution, giving marketers, finance teams, and executives a shared source of truth. Their platform enables smarter spend decisions, optimized performance across channels like .com, Amazon, and TikTok Shop, and measurable long-term growth across brand and performance marketing
Hear from Their CPO, Dom Devlin
Dom Devlin, Chief Product Officer at Fospha, will appear in multiple sessions, sharing insights on measurement innovation, AI-driven marketing intelligence, and full-funnel optimization.
Monday, August 11 • 3:10 PM • Search Track
Panel Discussion: Your Cross-Channel Attribution Strategy – Measuring Performance Marketing Effectiveness
Wednesday, August 13 • 2:40 PM • Track B
Client Case Study with Fospha
Wednesday, August 13 • 3:00 PM • Track B
Panel Discussion: Making the Most of TikTok: Keeping Up with Current Trends to Boost Sales
Wednesday, August 13 • 4:10 PM • Track B
Panel Discussion: Where to Meet Your Customers on Social – Best Practices for the Most Popular Channels
Wednesday, August 13 • 4:40 PM • Track B
Fireside Chat: The Key Components of a Thriving Brand Community
📲 Like what you’re seeing?
Until next time,
Unofficially eTail Boston Team
📣 Poll results reveal: Thirty-six out of 104 sessions (approximately 34.6%) are centered on AI.
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Unofficially eTail is a ClickZ Media publication in the Events division