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A Heartfelt Thank You from Unofficially eTail
📩 eTail West may be over, but the insights keep coming!
Sophie Bruxner-Randall
March 14, 2025
Welcome to Unofficially eTail – your insider guide to the biggest trends, insights, and conversations at eTail West 2025. For live event clips, speaker soundbites, and exclusive interviews, follow us on TikTok and Instagram!
As eTail West 2025 comes to a close, we want to take a moment to express our gratitude to the incredible team and partners who made this year’s coverage possible.
Unofficially eTail was created to bring real-time insights, expert analysis, and exclusive conversations straight from Palm Springs. None of this would have been possible without the dedication of our contributors, editors, and, of course, our valued sponsors.
To Our Editors and Contributors
From early-morning panels to deep dives into the trends reshaping retail and eCommerce, our editorial team worked tirelessly to provide meaningful and actionable insights.
A special thank you to:
✨ Sophie Bruxner-Randall
✨ Mairi-Claire Tay
✨ Tamara Karsten
✨ Hugo Hiley
✨ Sonia Omar
Your expertise and dedication helped deliver high-quality reporting that our audience relied on throughout the event.
To Our Sponsor: Fospha
A publication like Unofficially eTail thrives on partnerships with companies committed to driving the industry forward.
A massive thank you to Fospha for supporting this independent coverage.
🔹 Fospha – Powering DTC brands with full-funnel measurement to make smarter marketing decisions. With retail media, TikTok, and performance marketing becoming more complex, Fospha gives marketers clear visibility on where ad spend drives real business impact.
From helping brands crack TikTok’s Halo Effect to proving ROI across retail media networks, Fospha has been at the center of the most critical measurement conversations at eTail West.
📊 Didn’t catch Fospha at eTail?
👉 Download the Fospha Halo Report to learn how TikTok is influencing purchase behavior across Amazon and beyond.
To Our Readers – The Heart of Unofficially eTail
Your engagement, feedback, and enthusiasm drive everything we do. Whether you tuned in for daily updates, exclusive interviews, or the biggest retail trends shaping 2025, we appreciate you being part of this journey.
This isn’t the end—we’ll continue to bring you insights from eTail and beyond in the coming weeks. Stay tuned!
📡 Stay Connected with Unofficially eTail
Just because eTail West is over doesn’t mean the insights stop here! We’re keeping the conversation going across multiple industry events, bringing real-time coverage, expert interviews, and deep-dive analysis straight to your inbox.
📲 Follow us on TikTok & Instagram for exclusive video content, speaker soundbites, and behind-the-scenes moments from eTail and beyond.
📩 Want to feature your brand in our next edition or share insights at an upcoming event? Reach out here.
📰 Stay plugged into more key industry events! Unofficially eTail is just one of our publications—we’re also covering:
Unofficially SXSW – Innovation, tech, and digital trends shaping the future.
Unofficially Fintech Meetup – Fintech’s biggest discussions, from AI to embedded finance.
Unofficially Shoptalk – Retail’s biggest stage, with exclusive insights from eCommerce leaders.
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📩 Want more insights? Follow us for exclusive interviews, masterclass updates, and deep dives into the biggest eCommerce challenges.
Thank you for being part of this journey.
– The Unofficially eTail Team
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