Unofficially eTail

Your go-to guide for insights, tips, and strategies to ace eTail events. Independently created and not affiliated with eTail.

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eTail Connect West 2025

eTail Connect West Day 3 Morning Brief

Why last click attribution could cost retailers their biggest sales season

Zihan Lyu

Sep 17, 2025

Session Takeaways

Revolutionizing Attribution in an Omnichannel Environment

At eTail Connect West, marketing leaders debated how to measure impact in an omnichannel world. From last-click bias to the upper-funnel blind spot, discover five key takeaways on modern attribution and why finance alignment is the ultimate test.

Mairi-Claire Tay

Sep 17, 2025

eTail Connect West 2025

eTail Connect West Day 2 Morning Brief

What to watch today and where to focus your time.

Zihan Lyu

Sep 16, 2025

eTail Connect West 2025

eTail Connect West is on!

Here's what's shaping Day 1

Zihan Lyu

Sep 15, 2025

EventBuildUp

eTail Connect West kicks off tomorrow - are you AI-ready?

Here’s your 24-hour guide to making it count in San Diego

Zihan Lyu

Sep 14, 2025